Initially when viewing the content at the link www.whenkingonsattack.com/ I was caught by surprise and found the content to be outlandishly humorous. HOWEVER, on subsequent visits I found myself asking: What is really happening here? Is the product line of the Star Trek glasses being promoted by this level of gutter humor? Is Burger King putting itself down over the product line by self-flagellating its own icon?

Perhaps this icon of Burger KING illustrates the inability of this company to make an effective contact with its consumer base. With a painted puppet face who can really relate to a character that toots its own horn when in reality it fares a poor second to the real leader of the pack, McDonald's, which has adopted a character that is both human and humane in its representation of this most successful company.

And that may just be the issue here with the content at whenkingonsattack: humanity. There was a day when comedy employing elements of violence was successfully championed as slapstick, but what whenkingonsattack portrays is not slapstick. It is an affront to the product line itself and to those who are fans of the Star Trek universe. It is also an offense to consumers who would be turned off by the brutish display of gutter violence and innuendo, who are mostly parents. While its targeted audience MAY be between the age of 8 to 12, even they after repeated exposure would only become numb and disinterested by the contact.

Yet this website was an expensive undertaking by Burger King. Not only in terms of the financial costs but in terms of the time it took to develop the concept and construct it, film it, and work up the website to hang it up for the world to see. And just what was that? The next time you see a Burger Kingon, punch him in the asteroids? Repeatedly so?

This is no way to develop interest in any product line.